LECTURES & WORKSHOPS
Lectures and workshops on marketing, communications, crises and public leadership. Every session is tailored to the audience and its goals. Sessions are led by Shay Even, Avishag Harari-Katan, or both together.
FOR LEADERS · TEAMS · ORGANIZATIONS
LECTURES
Lectures and workshops on a range of marketing topics, tailored to leadership teams and people across the organization.
LECTURE01The secrets behind political marketing
What really moves voters, why polls surprise us, and how campaigns turn public psychology into a story that moves people.
Leadership · marketing teams · professional audiences
Details and booking
LECTURE02Communication crises
How a communications crisis begins, what makes a story spin out of control, and which decisions restore clarity and trust.
Leadership · spokespeople · communications and marketing
Details and booking
LECTURE03Why we become attached to brands
How loyalty is created, why some brands become meaningful, and what makes a product or company memorable.
Leadership · marketing · brand and innovation
Details and booking
LECTURE04Using AI without losing direction
Where AI creates real marketing value, where it only accelerates noise, and why human judgment still decides where to go.
Leadership · marketing · innovation
Details and booking
LECTURE05The leader as a brand and channel
How leadership presence builds trust, why the CEO’s voice is a communications asset, and how to use it with credibility and precision.
CEOs · leadership · corporate communications
Details and booking
LECTURE06Turning complexity into a memorable story
How to find the idea that holds everything together, remove noise and explain complexity so people understand, remember and act.
For anyone who needs to sell a complex idea
Details and booking
LECTURE07Creative marketing for complex industries
Why professional does not have to mean predictable, and how technology, industry and infrastructure can build preference through character and story.
B2B · technology · industry
Details and bookingBRING IT INTO THE ROOM
WORKSHOPS
In each workshop, we define the problem, examine the options and practice how to make decisions. Shay Even, Avishag Harari-Katan, or both together lead the session according to the topic and audience.
WORKSHOP01LinkedIn workshop for executives
Choose the right topics, build a writing routine and develop a professional personal voice that earns trust and influence.
Leaders · CEOs · leadership teams
Details and booking
WORKSHOP02Communication crisis workshop
A live leadership simulation: identify risk, make decisions under pressure, shape messages and manage the response with limited time and information.
Leadership · spokespeople · crisis teams
Details and booking
WORKSHOP03Marketing strategy workshop for leadership teams
A leadership working session that ends with shared direction, priorities and marketing decisions ready to implement.
Leadership · founders · marketing teams
Details and bookingTHE SPEAKERS
DOUBLE's co-founders and co-CEOs, Shay Even and Avishag Harari-Katan, lead sessions individually or together according to the subject and format.
WHO'S IN THE ROOM
CO-FOUNDER · CO-CEO
Marketing and communications strategist and lecturer at Reichman University, with nearly two decades of experience with leadership teams, brands, public organizations and campaigns.
CO-FOUNDER · CO-CEO
A marketing strategy expert with ten years of extensive experience advising dozens of Israel's leading companies and organizations. She specializes in implementing marketing strategies through commercial partnerships and content-led digital and social media activity.
BRING IT INTO THE ROOM
Tell us about the audience, the goal and the issue facing the organization. We will recommend a topic, format and speaker.
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